More and more blue skies, so that the public less a lot of "will breathe pain."
Anti fog mask "out of favor"!
Zhang Xin’s car also had masks bought in 2016, but this winter was not worn once. He is a pharmaceutical industry practitioner and Jinan's chain pharmacies have run numerous times.
A small mask, why let him experience the "roller coaster"-like market?
"Out of stock" can't be sold
In Zhang Xin’s memory, 2015 was the hottest year for smog masks. Suddenly, this single product became a detonation and he wanted to wear a few every day. “At that time, anti-mite masks in pharmacies were often sold out of stock!†In 2015, the name of PM2.5 began to appear frequently in the public view, and the harm it is also deeply rooted. As a result, the entrance podium of the chain pharmacy store became a site for flood prevention masks.
In Quancheng Road, a chain pharmacy in Jinan, flood prevention masks were sold for 40,000 or more per year in 2015 and 2016. Of course, this is a big store sales, even if it is a small shop selling one or two thousand a year, there is no problem. Especially in 2015, flood prevention masks are basically dozens or hundreds of local take-outs, or family-style group purchases, or unit purchases.
Also in 2015, after the heat of the flood prevention mask was fired, the price began to rise steadily. Zhang Xin recalled that in 2015, a mask of 3M was 17 or 8 yuan, and in the winter of 2016, it would be 30 to 40 yuan, and even a mask of 80 or 90 yuan or a hundred dollars. "Everybody buys an anti-mite mask and doesn't feel bad about it. It may feel that the more expensive it is, the better!"
Therefore, in the summer of 2017, chain pharmacies began to dock with manufacturers, picking up a few anti-mite masks in advance to avoid out-of-stock conditions in winter sales. Zhang Xin is familiar with a pharmacy, this winter, first picked up 500 anti-mite masks, but winter is half past, and even 20 have not sold. Even the number of masks sold by pharmacies near Quancheng Road is only three digits, which is simply not comparable to previous years.
“After winter, Jinan is always blue sky and white clouds. Only in the last few days has there been haze and no haze. Who wears a moth-proof mask?†said the staff of a pharmacy near Shiqiao. The reporter visited and noticed that many supermarkets in Jinan had their brands of moth-masks more streamlined than in the past, and their prices have also declined slightly. "This winter, the masks were sold as a whole," said a supermarket worker.
Economic enterprises actively reduce production
Circulation channels sell generally, manufacturers feel the most real. “In 2017, we have 10,000 units of inventory to meet the basic needs of our old customers. Now there are thousands of units left without a shot,†said Sun Hu, executive general manager of Shandong Shandatian New Materials Co., Ltd., “2016. The company has made tens of thousands of anti-mite masks for customers in the group.â€
When the flood prevention mask was favored in 2016, Sun Tiger set a tone for the single product - don't do too much in 2017. "We have seen that even Xiaomi has started to do anti-fog and smog masks. If it is not a special advantage, then don't get together again!" In his opinion, the flood prevention mask itself is the scene of the scene, not too much. Growth. Facts have proved that Sun Hu's judgment is in line with the times.
The reporter learned that there are not many enterprises for Jinan flood control masks. In addition to Sun Tiger's company, Shengquan Group also launched Kanglensheng Graphene anti-mite masks, as well as PM2.5 masks produced by Shanda Colloidal Materials Co., Ltd. However, flood prevention masks are only a small part of the business for these companies. However, there are quite a few distributors of anti-haze masks in Jinan, but most of them are small companies.
Looking across the country, 3M and Honeywell have a large market share in the consumer mask market. The two companies are reluctant to disclose the sales situation of anti-mite masks. They all emphasize that civilian masks are just one of the company's many businesses. In 3M's official Tmall flagship store, the best-selling moth-proof mask sold in the month has just exceeded 20,000, and there are only 9 monthly sales. The best-selling Honeywell Tmall flagship store sold only 3,600 copies a month.
Although he is in the middle, Sun Hu is not optimistic about the future market for flood prevention masks. “The haze economy is characterized by an outbreak in the short term. With environmental changes, it will quickly adjust. With the improvement of the environment, people’s enthusiasm for flood control products will also be calm.†In his view, the growth of flood prevention masks It is much worse than the air purifier, and it is difficult to reproduce the grand events of the past two years. The market demand will certainly be smaller and smaller.
I can't remember to wear it when there is no fog.
Indeed, it is just needed when there is fog, and it is tasteless when there is no fog. Zhang Chao’s classmate Liu Chao was disgusted with the use of anti-snoring masks. “I don’t know if the rope of the mask is too short, or if I have a big face. Last year I switched to several brands of masks and felt Letting’s ear hurt. Although there was a breathing valve, I still felt a bit uncomfortable.†At the end of 2016, Liu Chao bought dozens of anti-mite masks, but it was a bit of a symbolic wear.
Liu Chao's time outside is basically on the way to and from work, but he also drives his car. There is not much time to be exposed. One day at the end of 2016, at the end of the next night, when he finished building an office building, he thought he had fallen into a “wonderland†and the fog was so severe that he could not see the traffic lights. He felt that the haze had to be prevented. So, went to the pharmacy suddenly bought ten anti-mite masks. "Don't wear it when you think of it, but don't wear it. Think of a psychological comfort!"
Liu Chao asked his own doctors and friends, and some of them made it clear that haze will not wear masks again. Qualified N95 mask filtering can reach 95%, which is no problem for blocking PM2.5 into the lower respiratory tract. In theory, the more closed the protective material of the mask, the better the effect of blocking the particles. However, the better the mask's sealing performance, the greater the possibility of hypoxia. Liu Chao wears anti-mite masks for a long time and has experienced dizziness.
The reporter interviewed a number of people randomly. They basically wear masks when they are obviously hazy. "So many brands of anti-mite masks, the price difference is still so big, who knows in the end can prevent it?" Liu Chao has been skeptical of anti-mite masks. Indeed, it is not uncommon for these two years to have news that flood prevention masks are not tamper-proof, and there are direct entrants to use LOGOs to impersonate 3M masks.
Saying goodbye to the "breathing pain"
In fact, since the winter of 2012, flood prevention masks have entered the field of vision and claimed various protection functions such as "PM2.5 protection," "isolation of dust," and "prevention of paralysis." In 2015, it finally became a hot-selling product. Many textile companies are also eyeing the haze economy and are involved in the production of anti-mite masks. The price of each mask on the market ranges from 1 yuan to 100 yuan.
"In the past two years, many anti-moth mask companies, as well as flood screen companies have earned a lot!" Sun Hu bluntly. Data show that from December 16 to December 20, 2016, Jingdong Mall sold more than 15 million masks, an increase of 380% over the same period of last year. According to statistics from the reporter, the brand of anti-fog and smog masks sold by Tmall alone is close to 200. Jingdong Mall sells nearly 250 brands of anti-fog and smog masks. This should also be the initial judgment of Sun Hu. In the past two years, the industry has brought together many brands, or cross-border companies, or related companies, and they all want to find business opportunities in China. Therefore, anti-caries masks are only a small category in many companies.
Because of the frequent occurrence of problems in the sampling of the flood control masks, in November 2016, China’s first national standard for respirator masks was finally officially implemented. Although the standard issue of flood prevention masks has been solved, the proliferation of counterfeit goods is also a "plain injury." Liu Chao's distrust of flood prevention masks has not been resolved.
Fortunately, this winter, Liu Chao has no need to wear anti-snoring masks. Jinan's "treating wars and fighting tough battles" is obviously very effective. In the first 11 months of 2017, the number of days in "blue sky and white clouds" in Jinan increased by 40%. He smiled and said: "I hope I won't have to experience the 'breathing pain' anymore!" (Jinan Times)
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